Selected quotes on the study of history."those who do not study history are doomed to repeat it."George Santayana (the link is to Biography.com)
"I know of no way of judging of the future but by the past."
Patrick Henry (the link is to Biography.com)
"A page of history is worth a volume of logic."
Oliver Wendell Holmes, Jr. in a 1921 decision (the link is to Biography.com)
"If history books were the key to riches, the Forbes 400 would consist of librarians."
Warren Buffett - Berkshire Hathaway Annual Report, 1990, 18.
"In the long run we are all dead."
John Maynard Keynes (the link is to Biography.com)
How should investors interpret historical market data? Possibly the best advice comes from Nobel Laureate and Stanford Professor William F. Sharpe who wrote
- "Although it is always perilous to assume that the future will be like the past, it is at least instructive to find out what the past was like."
- "While results vary from asset class to asset class and from time period to time period, experience suggests that for predicting future values, historic data appear to be quite useful with respect to standard deviations, reasonably useful for correlations, and virtually useless for expected returns. For the latter, at least, other approaches are a must."
- "... there is a well known tendency for future risks and correlations to be more like those of the recent past than like those of the distant past."
Source: Managing Investment Portfolios: A Dynamic Process, Second Edition 1990, William F. Sharpe, Chapter 7.

The earliest equity market actually dates back to the middle ages in France where shares of a water mill traded around the 1100s. The shares traded until 1946 when the French government nationalized the mill (Source: Global Investing by Roger G. Ibbotson and Gary P. Brinson). As for the "recent" past, the most frequently quoted data on investments is from Ibbotson Associates which publishes its Stocks, Bonds, Bills and Inflation yearbook on an annual basis. The 1997 Yearbook documents returns and statistics from 1926 (Ibbotson's 800 number if you're interested in their products is 800-758-3557). They also market software and presentation materials based on their research. The $40 Trillion Market: Global Stock and Bond Capitalizations and Returns from Ibbotson Associates includes a vast amount of historical data on world markets.
Some other sites containing Ibbotson Data.
- The Vanguard Group's Plain Talk About Realistic Expectations For Stock Market Returns which includes info from the 1996 yearbook.
- Historical returns (up to 50 years) from T. Rowe Price.
- Juggling the risk in Forbes.
- Chapter 1 of William Goetzmann's "An Introduction to Investment Theory" has a table of Ibbotson data (near the bottom of the page).
Some other sources of historical data on the web.
- Dr. Ed Yardeni's Economics Network has an excellent supply of publications in Adobe Acrobat format.
- Global Financial Data from Bryan Taylor II, Ph.D.
- You can get historical quotes by date and symbol from BigCharts. Click on "historical quotes."
- Asset Strategy Consulting's Capital Markets with returns data for the past 20 years.
- History, as written by the winners in Forbes (6/16/97).
- Professor Robert J. Shiller's Annual Data on the US Stock Market: Prices, Dividends, Earnings, 1871-present.
- Discount Rate from 1914 and the Prime rate from 1926 from the Federal Reserve Bank (ftp).
- Real Estate Investment Trust (REIT) returns for the past 20 years are included in NAREIT's 97 Outlook.
- World Stock Markets (list and links)
- Financial Data Finder from Ohio State University's Department of Finance.
- Morgan Stanley and Salomon Brothers among others maintain extensive historical data for asset classes.
Investors should note that many experts recommend making adjustments to some long term historical returns for a better comparison to current and projected returns. Some recommended adjustments include replacing the average historical bill/bond return with the current yield on the appropriate treasury security and adjusting the historical interest rates upward to account for interest rates being pegged at artificially low levels in the 1940's and early 50's. An alternative method of analyzing returns is to start with the treasury security return (the risk free rate) and add risk premiums for other investments. From this perspective, changes in interest rates affect returns on all other investments. Another problem with the long term numbers is that there are no comparable figures for some asset classes (international, venture capital, real estate) for the entire period.
While the historical data makes for a very persuasive argument for investing in stocks (small stocks in particular), it can also be used to show the volatility and risks inherent in short term investing. There have been many periods when returns have been inconsistent with long term figures. Here are some examples.
- Bonds outperformed stocks in the 1980s although the reverse is true for longer time frames.
- Venture Capital from 81 to 91 had negative returns despite being one of the best long term investments.
- Japanese stocks have done extremely well since world war II but since peaking in 1989 returns have been negative.
- If you look at the Ibbotson long-term graph of stocks and small stocks, you'll see that despite the fact that small stocks outperformed for the entire time frame, from 1926 until the mid 1960s, large stocks and small stocks had similar returns. See also the The Size Effect (or myth?).
The following is a summary of historical returns from 1926 to 1996 that appeared in the Wall Street Journal on 9/30/96 that listed Ibbotson and Ned Davis Research as sources. More data on asset classes can be found on the respective Investor Home pages.
1926-1996 Average annual rates of return
Small Stocks 12.5%
Real Estate 11.1%
DJI 10.0%
Bonds 5.2%
T-Bills 3.7%
Inflation 3.1%
Last update 7/3/98. Copyright © 1998 Investor Home. All rights reserved. Disclaimer